To tell about complex services in a simple way, to express the image of modern and technologically advanced company by means of design.
The main challenge was caused by difficulties of grasping the essence of agency's work flow from obscure descriptions the user is given.
Another important issue was that agency's clients often needed not a single service or product, but rather elaborate solution for their business requiring careful analysis, problem finding and placing every part of client's system in order.
Solution we've found works in three ways:
Responsive animation on the main page intuitively helps to understand main principle of agency's work: moving all parts of business communication from chaos to order.
By the help of icons showing core services of company we've indicated clearly which modules are used by agency in its work.
Service descriptions are accompanied by direct and comprehensive visual scheme.
Brand new logo is built on excellent and stable base.
Its tidiness and solidity express DM Basis' philosophy in a clear way.